Terra Cruze
Project summary :
The Terra Cruze trolley is a product that has become really close to my heart. This project was such a rewarding experience because I genuinely got to work with a product that lives up to what it promises, over and over again. There’s something incredibly special about being able to believe in a product while also having the opportunity to capture and showcase what it can do in real-life moments.
What made this project especially exciting was the versatility of the trolley itself. The whole concept behind Terra Cruze is to build your own adventure, with two frame options, five colour inserts, and four interchangeable wheel options designed to suit different terrains and lifestyles. Because of this, a big part of my role was finding the right locations and environments to truly showcase its capabilities and tell the story behind the product.
Client Details
Terra Cruze
Service Provided
Videography, Photography
My Role:
I was also responsible for sourcing models for the campaign, and I’m incredibly grateful to all the families who so willingly gave their time and energy to be part of it. Since the scale of the project was so large, I outsourced the photography to talented local photographers, which made the collaboration even more meaningful.
Being part of this product launch has honestly been such an honour. Projects like this remind me why I love what I do… creating content that feels authentic, intentional, and connected to products and businesses I genuinely believe in.